Improving Customer Service Beyond The Counter

Triggered by shop owner feedback about how AutoVitals services help them, I took the opportunity to contribute a series in Shop Owner Magazine. The first article is about  leveraging the web  for lead generation and can be found here. As always, your feedback is very important to me, so please feel free to add your comments and suggestions. Thank you.

 

Imagine this: Your seasoned service advisor could be the one receiving those 45-90 calls every month, and his conversations could lead to 15-30 new customers coming into your shop every month. Are you willing to pass up that kind of lead volume?

 

The next article in the series is about the counter experience – either while the vehicle is in the shop, or the motorist is at the counter or at home/work. Please let me know what specific topics you are mostly interested in.