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Leverage your reviews to win new customers
Make the most of your customer reviews
You’re already going above and beyond to make sure your motorists are satisfied. Make sure you are leveraging this hard work to earn more customers by collecting and sharing these reviews properly.
Solution
Current Process
Without AutoVitals Retention, leaving reviews is out of sight, out of mind for your motorists because they are not contacted right after the visit to do so. This leaves it up to the motorist to think about leaving you a review on their own, which can lead to more negative reviews. A low amount of reviews is also harmful to your SEO, as well as is a deterrent to new customers that are checking you out online before deciding to come in or not.
Best Practice
ASK for Reviews!
Once your motorists picks up their car and leaves your shop, they will be sent a highly personalized Thank You Email, expressing how much their business and trust is valued. The email will also prompt them to leave a review. It is the duty of the service adviser to
- Set the motorist’s expectations that they will be getting this thank you email by telling them at Pick Up. If they are expecting it, they are far more likely to open it.
- Ask the motorist to leave a review once they get the Thank You email.
The best way to ensure this is done consistently in your shop is to implement a defined process at Vehicle Pick Up. Our recommended script for Vehicle Pick Up can be found and printed by clicking here. Review this script with your service advisers, and to train muscle memory, role play through the script to ensure all the important elements are mentioned.
Always respond to Reviews, positive or negative!
It is highly recommended your respond to your reviews, even if they are positive. This shows that your business is paying close attention to what their customers say and allows you to thank your customers for leaving positive feedback, which make great reviews look even better.
Quantified Benefits
72% of consumers state that positive reviews make them trust a local business more. Customer are likely to spend upwards of 25% more at a local business with excellent online reviews.
Positive online reviews are a vital part earning new customers as a Digital Shop.
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