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Record and Track Customer Sources
Where do your customers come from?
Knowing where your customers come from is vital information to running your business.
Make sure your staff is recording this information in a way you can easily measure and use to make business decisions!
Solution
Current Process
In the paper-based process, your staff has no visual reminder to collect the customer source at drop off. This makes it harder to enforce the procedure to always ask for the source.
Lack of clear reports makes it time consuming to track customer sources and make business decisions based on data difficult to do.
Best Practice
As a best practice, always ask your customer at Vehicle Drop off how they heard about you. Document this in your POS and AutoVitals will detect it. If not, the customer’s name will flash on the TVP and you can enter the source manually this way.
Benefits
It will be very difficult for you to make informed decisions about how to spend your time and money on marketing and retention efforts without diligently collecting and tracking your customer sources. Invest the time to train your staff to get in the habit of always asking “how did you hear about us?” so that you can make the best decision possible regarding how to spend your money.
Didn’t Find what you were looking for?
- Release Notes V6.0.52 (TVP.X) and V5.0.58 (TVP Legacy) - October 23, 2020
- Release Notes V6.0.50 (TVP.X) and V5.0.57 (TVP Legacy) - October 11, 2020
- Release Notes V6.0.47 (TVP.X) and V5.0.56 (TVP Legacy) - September 26, 2020