by Uwe "Oova" Kleinschmidt | May 9, 2011 | Effective Website Design, Uncategorized
In the third segment of the series, Mitch and I explore the importance of a small business’ website, tools to measure its effectiveness and potential pitfalls. Especially the urge to please Google and human eyes creates a challenging task when trying to maximize...
by Uwe "Oova" Kleinschmidt | Apr 23, 2011 | Effective Website Design
One cannot overstate the importance of reviews for the reputation of your business in the fast-pace online world, where word of mouth travels through Google search, Facebook and other social media. I just bumped into a business listing we manage for one of our...
by Uwe "Oova" Kleinschmidt | Mar 21, 2011 | Educational Topics
During my presentations at ASC Chapter meetings, and during phone calls with shop owners – just like the other day when I talked to Mitch Schneider – there is the same kind of questions popping up when it comes to internet marketing. So Mitch and I...
by Uwe "Oova" Kleinschmidt | Jan 22, 2011 | Service Advisor Talk
Service advisors and car owner have the same goal: The car is ‘healthy’ – as in it keeps running all the time and provides the driver with the expected safety, driveability and reliability at the most effective cost possible. Right? Why would so many...
by Uwe "Oova" Kleinschmidt | Jan 17, 2011 | Educational Topics, Service Advisor Talk, Social Communication
One of the most effective ways to illustrate complex issues is by using images or videos, accompanied by a brief but crisp description of the issue. Having to explain the details of a malfunctioning car part can often be made highly effective, simply by sending the...
