by Anastacia Brewer | Jan 31, 2017 | Best Practices, Customer Retention, Retention Best Practices, The Digital Shop
Turn your Phone to Landscape We’re Going Mobile- are you in? Mobile phones, mobile websites, mobile applications: the trend is clear. How many mobile devices do the members of your household use daily? Or more importantly, how many of your customers use their...
by Uwe "Oova" Kleinschmidt | Mar 23, 2012 | Educational Topics, Effective Website Design
The beauty about local search is how tangible it can be if you incorporate information about local circumstances. If you think of the standard sales funnel (below), you already have pretty concrete numbers about your market potential. Let’s take a close-up view of the...
by Uwe "Oova" Kleinschmidt | Jan 21, 2012 | Educational Topics
Ron Haugen (the author of the great movie clip about finding a Saturn repair shop) and I had a chat about Google plus and its repercussions on search results. Over the course of the conversation the following questions emerged, and we thought questions and answers...
by Uwe "Oova" Kleinschmidt | Nov 30, 2011 | Educational Topics
Reviews assist in getting potentially new customers to trust you. You knew that already. Dominance on Google page#1 assists new customers finding you. You knew that as well. Do you know how effective these can be when combined? See the image below. And did I mention...
by Uwe "Oova" Kleinschmidt | Sep 11, 2011 | Educational Topics
I have been asked by shop owners and industry experts alike, how it would be possible to make Google rankings and reviews tangible. So tangible that a decision to invest in SEO, a website, review collection etc. can be justified and tailored to the shop’s needs....