by Uwe "Oova" Kleinschmidt | Sep 11, 2011 | Educational Topics
I have been asked by shop owners and industry experts alike, how it would be possible to make Google rankings and reviews tangible. So tangible that a decision to invest in SEO, a website, review collection etc. can be justified and tailored to the shop’s needs....
by Uwe "Oova" Kleinschmidt | Sep 10, 2011 | Educational Topics
Although Google has stopped aggregating third party reviews (see here for why it happened), reviews have not lost their power. The opposite is true. In addition to showing reviews augmented with stars on the Google Places listing, reviews can help local businesses to...
by Uwe "Oova" Kleinschmidt | Jul 28, 2011 | Effective Website Design, Uncategorized
Have you ever had discussions with your web designer/client on how the website should look like? Discussions about what image to place where, what color, what layout, what design in general? And did you catch yourself getting more and more agitated because you realize...
by Uwe "Oova" Kleinschmidt | Jul 5, 2011 | Educational Topics, Service Advisor Talk, Social Communication
Is the customer interaction at the counter related to the effectiveness of an online campaign? Can messaging to the customer be automated? Can the service adviser be replaced? Watch this recipe for success when leveraging the counter experience in your online...
by Uwe "Oova" Kleinschmidt | Jun 15, 2011 | Uncategorized
Having one’s business out there on Google or other places seems scary to some and a huge opportunity to others. That anybody can leave an unfiltered review creates some discomfort. To those who feel like it, don’t be afraid, the freedom of the internet...
